People of Freerein

Matt Williams

Matt Williams

Managing Director

Oversees all aspects of the Freerein customer experience!

Previous 15 years working in horse trail & skiing operations in Wales, Europe, USA and New Zealand.

Loves trail running, snowboarding & music as well as getting out in the hills on horseback.

BA Hons Event Management, Leeds.

Beth Hockenhull

Beth Hockenhull

Office & Yard Manager

Manages the yard and office at Freerein HQ.

Joined Freerein in 2007 with lifelong experience of horses and trail rides. Previously worked five ski seasons in the Alps.

Keen snowboarder, horse & dog trainer and gardener, when not exploring the hills on a horse.

BSc Hons Natural Sciences, Liverpool.

Katie Moore

Trail Riding Guide

Guides trails through the hills and looks after self-guided guests.

Previously guided trails in Ireland and South Africa.

Keen photographer with passion for many outdoor pursuits.

BA (Hons) Wildlife Media

Marc Noonan

Trail Riding Guide

Guides trails through the hills.

Previous experience guiding trails through Central America at working ranches and riding schools.

A full member of The Long Riders Guild after riding 3000 miles solo from Colombia to Peru in 2015.

Originally an Estimator by trade but moved away from construction several years ago.

Graham Williams

Graham Williams (Will)


Started Freerein in 1989 based on 20 years previous experience setting up trail rides & pack pony trips across Wales.